How and why PR firms can become a BCorp

Welcome to the PRmoment Podcast.This week we’re chatting with Zoe Ward Waring from Sunny Side Up and John Higginson from Higginson Strategy about how and why their respective organisations have become a BCorp.On the show, we talk about what being a BCorp is all about and what the process to becoming BCorp looks like.To put the discussion into some context in the UK there are 1375 BCorp organisations, in the US there are 2226 and globally there are 5711. So it’s predominantly a UK and US scheme.21 UK PR agencies are a BCorp including Freud's, Third City, Don't Cry Wolf, Sunny Side Up, Higginson Strategy, Milk & Honey and Kindred.Being a BCorp is about transparency and if you are interested you can view any organisation’s BCorp results on the BCorp website.There is also a useful How to become a BCorp handbook that you can buy. The PRmoment Awards 2023 are now open for entries - do check out the awards site PRmomentAwards.com - there are lots of new categories this year and an updated entry form with added criteria. Thanks to the PRmoment Podcast sponsors, The PRCA.Here’s a summary of what Zoe, John and PRmoment founder Ben Smith discuss:2 mins For anyone out there who is not aware of the BCorp scheme - Zoe and John explain what it is all about.4 mins Why are organisations becoming BCorps?7 mins How difficult is it to become a BCorp?“Anyone can go on (the BCorp website) and begin to self-assess”“Once you go through the process you get an assessment report”“There are 5 sections: Governance, workers, community, environment and customers”“It’s really important to get the whole business behind it.16 mins John talks to us about the process to become a BCorp. 18 mins How long does it take?“I’d say (the application process) took about 100 hours”20 mins Is the PRCA’s Consultancy Management Standard a useful starting point for a BCorp application?20.30 mins How much does it cost to become a BCorp?Support the show