How and Why Talent is The Best Growth Strategy w/ Reid Lappin

Reid Lappin is the Founder & CEO at Vokal, a product growth consultancy based in Chicago, IL. Vokal helps non-digital organizations measure and invest like venture capitalists, as well as design, build, & optimize like start-ups. Reid shares how Vokal helps businesses compete in the unique digital economy. Additionally, Reid provides his best tips for attracting top talent and creating a healthy business.   Recently featured in Comparably's list of Best CEOs, Reid Lapin is the founder of Vokal, a product growth consultancy helping your favorite businesses compete in the digital era. Reid is also a Partner at Fresh from the Hills Produce and a Mentor at the Food Foundry.  Previously, Reid was the Founder of Mobile Makers Academy, an iOS bootcamp in Chicago.   Tune in to hear Reid's exciting story…  2:19 – What is Vokal? 3 Buckets for Quantitative Growth  3:19 – Being the Best Option vs. Being the Only Option    5:58 – Why you need multiple playbooks  7:30 – Track Record vs. MBA  8:58 – Buyer Behavior…What you need to know  10:48 – Creating a self-generating talent engine   12:10 – Evolving into the modern digital economy   13:23 – Leveraging LinkedIn for outreach  14:20 – Now hiring! Product Engineers, Data engineers, Growth & Performance Marketers, Designers  15:00 – Wealth & Wisdom from the CEO in the recruiting process  16:08 – What's not working…   18:14 – Engineering your Finances to attract top talent  19:38 – Sharing the upside   22:13- Profit Sharing & Equity Programs   23:55 - Retention through Culture, People, and Momentum  24:50 – The Mission & The Metrics  25:40 – Reid's Favorite Tools & Books  Resources:   Connect with Reid Lappin…  LinkedIn: Reid Lappin   Website: Vokal.io  Reid's Favorite Books:  Work Rules by Laszlo Bock (Formerly Senior VP of People Operations at Google, Inc.)  Creativity Inc. by Ed Catmull (President of Pixar Animation & Disney Animation)  Reid's Favorite Growth Tool:   Creating Content on LinkedIn   ————————————————————————————— Are you getting a steady flow of highly targeted leads from LinkedIn??  If not, I can help…  Get the ultimate guide to generating inbound leads on LinkedIn!   Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide  If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.   Can't get enough? Connect with me!  AskDennisBrown.com  LinkedIn  Twitter  Instagram [Free Giveaways]