How & Why To Put Music Videos on Vevo

David McTiernan is the Head of Artist & Label Relations at Vevo. We discussed everything about how Vevo is generating higher revenues for artists than on YouTube, their emerging artist performance series Discover, other music-related content they allow on the platform and much more. Learn more about Vevo: https://www.hq.vevo.com/2:51 Welcome4:29 What Vevo is and how it is different from YouTube6:46 Official music videos and linear programming8:11 How do indie artists get their music videos on Vevo’s platform?13:24 Merging official YouTube channel with Vevo17:50 Vevo’s monetization and how they pay more than YouTube23:44 Does Vevo pay the same amount to every distributor?25:46 What other music-related content Vevo allows26:47 Where else Vevo exists29:54 Vevo and YouTube’s shared sales environment30:41 Promotional editorial support behind the content32:30 What is pre-roll social media?35:22 Indie artist success stories within Vevo’s Discover series43:43 How do artists become a part of Discover?47:16 What’s the ideal artist pitch?49:41 Do artists need to be present on TikTok?52:27 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with David McTiernan (Vevo):Website: https://www.hq.vevo.comLinkedIn: https://www.linkedin.com/in/davidmctiernan/Instagram: https://www.instagram.com/davidmctiernan/?hl=enTwitter: https://twitter.com/davidmctiernanSpotify Playlist: https://open.spotify.com/playlist/0RWXpStyUbqJer6lmvXmBA?si=MiByvKM9Rh69JPJbwREnjA&dl_branch=1&nd=1Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.