How, and why, travel advisors should learn to speak the 'luxury' language

Travel advisors are often encouraged to seek out the more stable, and more lucrative, luxury market. But one question you might not have asked yourself is: What if you can’t speak the language? There’s definitely a right way to communicate with luxury-market clientele, both obvious and subtle. On this episode host Rebecca Tobin and senior editor Jamie Beisiada talk with travel experts from Embark Beyond: CEO Jack Ezon and advisor Laura Worth, who have identified this challenge – and created a series of training modules to help advisors follow the Billionaire’s Calendar; converse beyond travel in art, fashion and yachts; how to read luxury-brand tea leaves; and ways advisors can “fake it till they make it.” Episode sponsor: This episode is sponsored by The TTC Tour Brands https://agents.ttc.com/login Related links:  Learning the language of luxury https://www.travelweekly.com/Luxury-Travel/Learning-the-language-of-luxury The surge in the six-figure vacation https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/The-six-figure-vacation-surge Embark Beyond on Travel Weekly's Power List https://www.travelweekly.com/Power-List-2024/Embark-Beyond Laura Worth of of Art & Travel https://www.artandtravel.net/    See omnystudio.com/listener for privacy information.