How Andromeda selected its beachhead market using three criteria: impact, deployment complexity, and market opportunity | Grace Brown

Andromeda is building social humanoid robots designed to solve the loneliness epidemic among the elderly. Its flagship robot, Abby, is already deployed in nursing homes across Australia — speaking 90 languages, building ongoing relationships with residents, and filling a care gap that human staff simply don't have the capacity to address. In this episode of BUILDERS, we sat down with Grace Brown, CEO and Founder of Andromeda, to learn how she bootstrapped her way into a deeply traditional B2B enterprise market, ran 12 months of unpaid pilots, and generated her first paying customers entirely through inbound — with zero outbound sales motion.Topics Discussed:Why Grace chose nursing homes as the beachhead over consumer or broader healthcare marketsHow 12 months of bootstrapped, unpaid pilots created the social proof needed to unlock enterprise contractsThe three-stakeholder sales dynamic inside every nursing home dealWhy personality and social trust are the real defensible moat in robotics — not technical specsThe invisible tech debt problem Grace believes is being ignored across the robotics industryThe path from nursing home deployments to a general-purpose humanoid robot for the home// Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.ioThe Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co//Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM