EPISODE · Jan 7, 2026 · 11 MIN
How Angelo Campano and Flora Health Are Fixing Point-of-Care Engagement by Working Inside Real Clinical Workflows
from The Beat · host HLTH
About Angelo Campano:Angelo Joseph Campano is a health IT strategist and operator known as The Original EHR Marketer™, with two decades of experience building and optimizing EHR, point-of-care, and CRM-driven commercial programs. As CEO of Flora Health, he helps healthcare companies turn clinical workflows into measurable growth through disciplined strategy, analytics, and execution. He has held senior leadership roles at Ogilvy Health, OptimizeRx, Doximity, and MDCalc, building new EHR and MCM practices and fixing underperforming ones. Angelo is trusted by global healthcare brands for his direct, results-first approach to EHR promotion, cross-channel optimization, and commercial scale.Things You’ll Learn:Getting content in front of physicians only works when it fits naturally into existing EHR workflows rather than disrupting them.Collaboration with health systems and technology partners scales impact faster than building standalone tools.Market access, not AI hype, is where the biggest opportunity exists to improve patient outcomes.Automating forms, prior authorization, and financial assistance removes barriers that prevent patients from starting therapy.Measuring success means tracking how many patients get on therapy faster, not just engagement metrics.Resources:Connect with and follow Angelo Campano on LinkedIn.Follow Flora Health on LinkedIn and visit their website.
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What this episode covers
Point-of-care engagement only works when technology serves real clinical workflows instead of forcing new ones. In this episode, Angelo Campano, CEO of Flora Health, discusses how his company bridges pharmaceutical manufacturers, health systems, and digital platforms to deliver relevant content to physicians at the exact moment of care. He explains how Flora helps brands show up inside EHR workflows without disrupting clinicians, why partnerships with health systems and technology vendors matter more than reinventing distribution, and how education closes the language gap between pharma and health IT. Angelo also shares the origin story behind Flora, his contrarian bet on market access over AI hype, and how automating prior authorization and patient assistance can dramatically improve access to therapy, especially for underserved populations. Drawing from his experience as an ultramarathon runner, he explains how “thinking in chapters” applies to building companies, measuring impact, and sustaining long-term innovation in healthcare. Tune in and learn how point-of-care strategy, market access, and disciplined execution can reshape patient access and outcomes.
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How Angelo Campano and Flora Health Are Fixing Point-of-Care Engagement by Working Inside Real Clinical Workflows
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