How Anheuser-Busch Is Using Consumer Centricity To Drive Their Innovation Pipeline

from Predicting The Turn w/ Dave Knox · host Dave Knox

Over the last several years, Anheuser-Busch has been undergoing a mindset change as they put the consumer at the center of their innovation efforts. Leading this change is Dafne Hefner, Vice President of Insights and Strategy for Anheuser-Busch.   I sat down with Hefner to talk about A-B’s renewed focus on the consumer and how that focus has impacted both their new product pipeline, as well as the innovation strategy of their biggest brands.

What this episode covers

Over the last several years, Anheuser-Busch has been undergoing a mindset change as they put the consumer at the center of their innovation efforts. Leading this change is Dafne Hefner, Vice President of Insights and Strategy for Anheuser-Busch. I sat down with Hefner to talk about A-B’s renewed focus on the consumer and how that focus has impacted both their new product pipeline, as well as the innovation strategy of their biggest brands.

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How Anheuser-Busch Is Using Consumer Centricity To Drive Their Innovation Pipeline

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This episode was published on November 9, 2021.

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