How Anheuser-Busch Is Using Consumer Centricity To Drive Their Innovation Pipeline

Over the last several years, Anheuser-Busch has been undergoing a mindset change as they put the consumer at the center of their innovation efforts. Leading this change is Dafne Hefner, Vice President of Insights and Strategy for Anheuser-Busch.   I sat down with Hefner to talk about A-B’s renewed focus on the consumer and how that focus has impacted both their new product pipeline, as well as the innovation strategy of their biggest brands.