How Animal & Smarties Created the Ultimate Creatine Chew | Product Development Q&A

We sit down with Jason Budsock, VP of Product at Animal, at their headquarters in New Jersey, to discuss the science and strategy behind some of the most iconic supplements in the industry.In this podcast:The Smarties Collaboration: Discover how two family-owned New Jersey businesses—Animal and Smarties—partnered to create an authentic, sugar-free creatine chew that mirrors the classic candy's flavor profile.Supplement Formulation: Jason explains the mindset behind developing a formula, balancing the needs of the consumer with retail stakeholders and scientific efficacy.Optimizing the Flagship: Learn why Animal continues to optimize its 40-year-old flagship product, the Animal Pack, to stay on top of the latest trends and science.Daily Supplement Staples: Jason shares his personal non-negotiable supplements, including creatine (20g daily split), Animal Pack, and pre-workouts like Animal Fury.The Future of Animal: A sneak peek into upcoming formats and the new Animal/Universal building and gym opening soon.