How API Rate Limiting Backfires on Your Best Customers

This episode dives into the hidden cost of API rate limiting — punishing your most valuable users. Lucas and Luna examine a real case where a developer cut off their own biggest client with a 429 status code, and explore alternatives like cost-based limiting and queue-backed admission that prioritize high-value traffic. They also unpack how companies like Stripe and GitHub handle this differently, and why your rate limiting strategy might be leaking revenue. If you design or manage APIs, this is a concrete look at why fairness isn't always the right goal. #API #RateLimiting #DeveloperTools #APIDesign #BusinessAndTechnology #DeveloperExperience #SoftwareEngineering #BackendEngineering #Infrastructure #PlatformEngineering #Stripe #GitHub #TechStrategy #RevenueLeakage #APIManagement #FexingoBusiness #BusinessPodcast #TechPodcast Keep every episode free: buymeacoffee.com/fexingo