How Applause Entertainment Does It Different With CEO Sameer Nair

Applause Entertainment is as big as any Indian studio making movies and shows for streaming, gets. In just over five years they've made 44 shows for almost every platform around. They're behind shows and remakes like Criminal Justice, The Indian Office, Rudra, City Of Dreams, and Tanaav. Not to mention one of my favorite comedies Humble Politician Nograj and their one prestige show Scam 1992. The reason Suchin wanted to speak to Applause Entertainment CEO Sameer Nair was to discuss their unique business model. Applause doesn't just pitch the ideas of shows to platforms, they go off and shoot the entire season and pitch the ready series and license it to streamers for x number of years. The platform gets a ready show, but Applause owns the IP. At a time when streamers in the US are dropping beloved shows from their platforms to save costs, the Applause model feels more intriguing. Especially for filmmakers who want to hold onto the IP of their ideas. Sameer spoke to Suchin about the onslaught of remakes and Call my agent Bollywood, in particular, which he passionately defended. We also spoke about the pros and cons of licensing and why he isn't put off by the formula