How Apple Ended Up Buying a ‘No One Will Buy This’ Product, Predicting trends before they happen.

In this episode, we sit down with Andrew Keith Walker a founder known for seeing the “direction of travel” early. Unpacking what separates real trend-spotters from people who just chase hype.We cover: • How tech disruption really works (and why the winners often come back with a new value proposition, think Rolex, vinyl, print).   • AI: why it matters, and how it will actually show up (embedded into everyday systems to reduce overload and stress, not just as a shiny standalone tool).   • The honest truth about VC: once you take investment, you don’t fully control the steering wheel anymore which can change decisions fast.   • A real “they told me it would never work” story. Including how a product that record labels wouldn’t buy ended up being bought by Apple.   • Andrew’s newest company: “self-help psychology” positioned like brushing your teeth for your mind: affordable, practical tools, delivered one per week so you can build habits instead of binge information.If you’ve ever wondered what’s coming next after phones, why some industries get stuck in the “disruption trap,” or how to build something useful without pretending to be a guru, this one’s for you.