EPISODE · May 26, 2026 · 10 MIN
How Apple Is Quietly Reshaping the Camera Industry
from Mac and Apple with Fexingo: macOS, iPhone, iPad, and Apple Ecosystem Conversations · host Fexingo
Apple hasn't released a dedicated camera, but its iPhone camera system is now the most-used camera in the world—and it's quietly displacing traditional camera makers. Lucas and Luna dive into the numbers: over 95% of all photos taken globally are now captured on smartphones, with Apple commanding a huge share. They explore how Apple's computational photography, from Smart HDR to Deep Fusion and the new Photographic Styles, is making professional-grade tools accessible to everyone. The hosts discuss the impact on the camera industry, including why companies like Canon and Nikon have seen their compact camera sales plummet by over 90% in the last decade. They also examine how Apple's camera innovations are reshaping photography culture—from the rise of iPhone-only photographers to the changing expectations of image quality. A must-listen for anyone curious about how Apple is quietly reshaping an entire industry without selling a single standalone camera. This is Episode 12 of Mac and Apple with Fexingo. #Apple #iPhone #Camera #ComputationalPhotography #SmartHDR #DeepFusion #PhotographicStyles #Photography #Canon #Nikon #SmartphonePhotography #TechIndustry #Business #Technology #FexingoBusiness #BusinessPodcast #MacAndApple #AppleEcosystem Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Apple hasn't released a dedicated camera, but its iPhone camera system is now the most-used camera in the world—and it's quietly displacing traditional camera makers. Lucas and Luna dive into the numbers: over 95% of all photos taken globally are now captured on smartphones, with Apple commanding a huge share. They explore how Apple's computational photography, from Smart HDR to Deep Fusion and the new Photographic Styles, is making professional-grade tools accessible to everyone. The hosts discuss the impact on the camera industry, including why companies like Canon and Nikon have seen their compact camera sales plummet by over 90% in the last decade. They also examine how Apple's camera innovations are reshaping photography culture—from the rise of iPhone-only photographers to the changing expectations of image quality. A must-listen for anyone curious about how Apple is quietly reshaping an entire industry without selling a single standalone camera. This is Episode 12 of Mac and Apple with Fexingo. #Apple #iPhone #Camera #ComputationalPhotography #SmartHDR #DeepFusion #PhotographicStyles #Photography #Canon #Nikon #SmartphonePhotography #TechIndustry #Business #Technology #FexingoBusiness #BusinessPodcast #MacAndApple #AppleEcosystem Keep every episode free: buymeacoffee.com/fexingo
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How Apple Is Quietly Reshaping the Camera Industry
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