How Apple’s recent privacy decision threatens billions in...

What this episode covers

Facebook is one of the two most dominant companies in an $80 billion industry that impacts hundreds of billions of dollars, if not trillions, in consumer spend. But a huge percentage of that revenue is now at risk, thanks to an obscure privacy move by Apple at the company’s World Wide Developer Conference in June. The move? Deprecating a mobile device identifier called the IDFA. That threatens billion in Facebook revenue. And Google could be next ...

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Frequently Asked Questions

How long is this episode of TechFirst with John Koetsier?

This episode is 9 minutes long.

When was this TechFirst with John Koetsier episode published?

This episode was published on July 21, 2020.

What is this episode about?

Facebook is one of the two most dominant companies in an $80 billion industry that impacts hundreds of billions of dollars, if not trillions, in consumer spend. But a huge percentage of that revenue is now at risk, thanks to an obscure privacy move...

Can I download this TechFirst with John Koetsier episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.