How Archer uses exaggerated reality to draw attention to ...

What this episode covers

We're a nation of protein-seeking adults in search of alternatives to yogurt snacks and chicken bites. So why not a healthier, protein-packed beef stick snack? Tons to learn in this episode. "Stick to Real" is the brand's platform. Its executions contrast exaggerated reality with moments of real. I talk with Archer Meat's Andrew Thomas. Thanks to Tracksuit for supporting our show.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 37 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on January 6, 2026.

What is this episode about?

We're a nation of protein-seeking adults in search of alternatives to yogurt snacks and chicken bites. So why not a healthier, protein-packed beef stick snack? Tons to learn in this episode. "Stick to Real" is the brand's platform. Its executions...

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