EPISODE · Jun 1, 2022 · 28 MIN
How are associations turning up the engagement with email?
from Rethink Association · host rethinkassociation
You can't turn up the engagement with email if your data isn't up to par. Listen in as Lindsey Loving, Director of Communications at News Media Alliance shares her story of one re-engagement campaign that left over half their contacts on the un-engaged list. It's a year later and she's implemented a data hygiene program that has her members engaging with NMA again.
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How are associations turning up the engagement with email?
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