How are associations turning up the engagement with email...

What this episode covers

You can't turn up the engagement with email if your data isn't up to par. Listen in as Lindsey Loving, Director of Communications at News Media Alliance shares her story of one re-engagement campaign that left over half their contacts on the un-engaged list. It's a year later and she's implemented a data hygiene program that has her members engaging with NMA again.

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Frequently Asked Questions

How long is this episode of Rethink Association?

This episode is 28 minutes long.

When was this Rethink Association episode published?

This episode was published on June 1, 2022.

What is this episode about?

You can't turn up the engagement with email if your data isn't up to par. Listen in as Lindsey Loving, Director of Communications at News Media Alliance shares her story of one re-engagement campaign that left over half their contacts on the...

Can I download this Rethink Association episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.