How Are Celebrity Ambassadors Still Relevant?

Thank you to BRITA for supporting this episode: https://ownyourthing.brita.net/en-AUIn this episode, we discuss the perceived value of celebrity endorsements, how brands have had to adapt this strategy to the social media era, and attempt to answer the question: does Gen Z even respond to celebrity endorsements? Or is this marketing strategy better left in the past?Timestamps:00:00 Intro2:08 Sponsor ad-read: BRITA3:02 Why we have celebrity endorsements & ambassadors9:03 Gen Z sentiment toward celebrity endorsement & ambassadors9:40 Negative perception of celebrity endorsements12:50 Positive perception of celebrity endorsements18:16 How the industry has adapted to new-age ambassadorships20:10 The impact of watchdog accounts on celebrity marketing21:54 Celebrity ambassadors as missing-driven marketing22:39 BRITA x Millie Bobby Brown23:47 Brands utilising humour24:46 Brands using celebrities for world-building27:40 ConclusionJoin our Patreon here!!! https://www.patreon.com/c/CentennialWorld/Please consider buying us a coffee or subscribing to a membership to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business🩷 https://buymeacoffee.com/centennialworld/Are you a podcaster looking for brand partnerships? Or a brand looking to advertise on podcasts? Check out our marketplace connecting podcasters of all sizes with brands of all budgets worldwide: https://www.sponstudio.comSubscribe to Spotify: https://open.spotify.com/show/18cqrQI7gMiVfxIMRAeULFSubscribe to Apple Podcasts: https://podcasts.apple.com/au/podcast/infinite-scroll/id1499785732Subscribe to our weekly Substack: https://centennialworld.substack.com/Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/Follow our publication: https://www.tiktok.com/@centennialworldFollow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/Follow Lauren on TikTok: https://www.tiktok.com/@laurenmeisner_