How Are Celebrity Ambassadors Still Relevant?

Thank you to BRITA for supporting this episode: https://ownyourthing.brita.net/en-AU In this episode, we discuss the perceived value of celebrity endorsements, how brands have had to adapt this strategy to the social media era, and attempt to answer the question: does Gen Z even respond to celebrity endorsements? Or is this marketing strategy better left in the past? Timestamps: 00:00 Intro 2:08 Sponsor ad-read: BRITA 3:02 Why we have celebrity endorsements & ambassadors 9:03 Gen Z sentiment toward celebrity endorsement & ambassadors 9:40 Negative perception of celebrity endorsements 12:50 Positive perception of celebrity endorsements 18:16 How the industry has adapted to new-age ambassadorships 20:10 The impact of watchdog accounts on celebrity marketing 21:54 Celebrity ambassadors as missing-driven marketing 22:39 BRITA x Millie Bobby Brown 23:47 Brands utilising humour 24:46 Brands using celebrities for world-building 27:40 Conclusion Join our Patreon here!!! https://www.patreon.com/c/CentennialWorld/ Please consider buying us a coffee or subscribing to a membership to help keep Centennial World's weekly podcasts going! Every single dollar goes back into this business🩷 https://buymeacoffee.com/centennialworld/ Are you a podcaster looking for brand partnerships? Or a brand looking to advertise on podcasts? Check out our marketplace connecting podcasters of all sizes with brands of all budgets worldwide: https://www.sponstudio.com Subscribe to Spotify: https://open.spotify.com/show/18cqrQI7gMiVfxIMRAeULF Subscribe to Apple Podcasts: https://podcasts.apple.com/au/podcast/infinite-scroll/id1499785732 Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow our publication: https://www.tiktok.com/@centennialworld Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Follow Lauren on TikTok: https://www.tiktok.com/@laurenmeisner_