EPISODE · Mar 27, 2024 · 22 MIN
How Are Consumers’ Banking Behaviors and Attitudes Changing?
from What's Going On In Banking · host Ron Shevlin / Liz Wolverton
On this episode, Ron examines how and why consumers are shaking up their banking habits with Liz Wolverton, the executive vice president and head of consumer banking and brand experience at Synovus. Together, they explore how next-gen digital bankers are – get ready – baby boomers and how younger consumers are downgrading their financial institution by moving some of their money elsewhere. Liz calls this trend “silent attrition.” They also explore what people want from a bank account, including features for adult children who are managing their aging parents' money, at a time when banks and credit unions remain in hot pursuit of deposits.Send us Fan MailSubscribe to the What's Going On In Banking podcast here:https://qrco.de/bgfV82
What this episode covers
On this episode, Ron examines how and why consumers are shaking up their banking habits with Liz Wolverton, the executive vice president and head of consumer banking and brand experience at Synovus. Together, they explore how next-gen digital bankers are – get ready – baby boomers and how younger consumers are downgrading their financial institution by moving some of their money elsewhere. Liz calls this trend “silent attrition.” They also explore what people want from a bank account, includi...
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How Are Consumers’ Banking Behaviors and Attitudes Changing?
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