How are Female Consumers Driving the Tissue and Hygiene Market in Developing Economies?

Tissue and hygiene sales in developing markets were especially strong in 2012, with this positive performance directly associated with the changing role of women in these economies. With more women in the workplace, hygiene products catering to on the go female consumers are receiving a sales boost. Nappies and diapers are receiving the largest boost - with more women on the go, diapers are a convenient and time efficient product.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.