How are Marketers using GenAI?

Generative AI has moved from curiosity to operational reality — reshaping how marketing teams research, create, review, and deliver content. But beyond the headlines and product demos, the real story is unfolding inside organizations adapting at different speeds and in different ways. In this episode of the Brand Intelligence Podcast, we gather perspectives from marketing, brand, creative, and strategy leaders who are putting AI into practice. The conversation spans industries and disciplines, offering a candid look at how AI is influencing work today — and what still firmly belongs in human hands. Guests share: Where AI is delivering immediate value, from research and summarization to asset development and compliance-ready creative How teams are using AI to reclaim time and focus on work that requires nuance, empathy, and strategy New creative applications, including synthetic video, demographic adjustments, and rapid visual production Governance and ethical considerations, especially for regulated industries The tension between efficiency and authenticity — and how leaders are navigating it Why strategy, storytelling, and empathy remain uniquely human skills, even as AI accelerates execution The result is a grounded, pragmatic view of AI’s impact across modern marketing: what’s working, what’s emerging, and what still requires human intuition and craft. Whether you’re leading an AI initiative or simply trying to keep up with the pace of change, this episode provides a thoughtful, real-world look at where marketing innovation is headed next.