How Are we Rethinking B2B in Beauty Through Marketplace and Experience with Anthony Saniger #243

Anthony Saniger is a board member at Beauty Rep and a consumer-focused brand builder with over 17 years of experience across the beauty, fashion, and wellness industries. He brings a strong blend of strategic vision and creative execution, helping brands grow by building meaningful connections with their audiences and positioning themselves effectively in competitive markets.Anthony actively invests in and advises brands across CPG, beauty, and hospitality, using his entrepreneurial perspective to drive growth, innovation, and long-term brand value.In this episode we cover:00:00 - Intro01:27 - From Consumer Brands to Beauty Rep03:57 - Fixing Inefficiencies in Traditional B2B07:07 - Centralizing Vendor Management and Timing09:14 - The Challenge of Building a Two-Sided Marketplace11:23 - Designing B2B Products That Drive Revenue13:09 - What Companies Still Get Wrong About Marketplaces15:34 - Entering Niche Industries and Uncovering Inefficiencies17:27 - Exploring Potential in Aesthetic and Longevity Industries18:56 - Anthony's Favorite Activity To Get Into a Flow State19:30 - Anthony's Piece Of Advice For His Younger Self20:25 - Anthony's Biggest Challenges at Beauty Rep22:00 - Instrumental Resources For Anthony's Success23:26 - What Does Success Mean for Anthony Today25:40 - Get In Touch With AnthonyGet in touch with Anthony:Beauty Rep WebsiteAnthony's LinkedInMentions:Keri ConcannonOlivia SchmidBrené BrownZO Skin Health, Inc.Books:"Delivering Happiness" by Tony HsiehTag Us & Follow:FacebookLinkedInInstagramMore About Akeel:TwitterLinkedInMore SaaS Podcast EpisodesSaaS ConsultantsHow To Value Your SaaS Company