How Ari by Ariana Grande Made $1B — No Ownership

from Ecommerce on Tap by Sourcify and Izba Consulting · host Ecommerce on Tap by Sourcify and Izba Consulting

$1B in sales… and Ari by Ariana Grande barely owns it. • Why Ari by Ariana Grande scaled to $1B through licensing instead of ownership • How “Cloud” became a hero SKU by riding luxury fragrance dupe demand • The real unit economics behind a $70 perfume bottle • How Sephora and Ulta distribution turned it into a global brand Aaron Alpeter is a supply chain operator who has worked with 200+ brands. He breaks down how Ari by Ariana Grande built their supply chain to support billion-dollar retail scale.

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This episode is 40 minutes long.

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This episode was published on March 31, 2026.

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