How Ashley McManus Grew a B2B Company to be Acquired for $76.5 Million

When you’re aiming to have your business be acquired, there is a marketing strategy that goes behind it. Ian Garlic talks to Ashley McManus, an expert who helped Affectiva be acquired for $76.5 million. Together, they discuss the differences and similarities between B2B and B2C marketing. Ashley also discusses how podcasts lead to acquisition and where to get started with B2B startup marketing. What You’ll Learn:B2B and B2C Marketing: The Differences and SimilaritiesTranslating Science and Technology into Product MarketingMarketing Strategies for Startups that Need Funding and Product GoalsUsing a PR Agency to Measure SuccessRepurposing Emotion AI SummitHow Podcasts Lead to AcquisitionWhere to Get Started with B2B Startup MarketingUsing Customer Stories When Customers Want to Be AnonymousConnect with Ashley:Ashley McManusLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.