How Aston Martin Can Make Adrian Newey's $200 Million Contract Profitable

Adrian Newey, Formula 1’s greatest car designer and engineer, has agreed to join Aston Martin’s F1 team on a deal reportedly worth $200 million over five years. So, today’s podcast breaks down how the company will leverage his knowledge to power its on track success, and, more importantly, make billions of dollars in the process. Enjoy! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.