How ATB Productions Survives the New Video Era: AI, Pricing, and Real Budgets (EP 30)

In this episode of The Shift with Mike & Joe, we sit down with Joey Malinsky of Across the Bridge Productions (ATB Productions) to talk about what it really looks like to build a video production career across multiple eras of the industry—big commercial sets, shifting budgets, and the current “content volume” economy.   Joey breaks down the meaning behind ATB (Across the Bridge), his early start in video, and what he learned working in high-end production environments. We get into the realities of running a lean team, scaling (and getting burned), and why comedy + original storytelling are still the north star—even when corporate/nonprofit work pays the bills.   We also go deep on AI in the production world: how Joey uses it across his workflow (from writing and planning to audio cleanup and AI-generated b-roll), what it means for creators, and the real backlash he faced when he was invited to teach an AI workshop—including how quickly the conversation can turn dark online.   You’ll hear about: The shift from “one piece of content has value” to a volume-first era Hiring and scaling challenges (especially finding great editors) Music licensing vs AI-generated music (Suno) and client revision chaos AI tools and workflows (prompts, transitions, b-roll generation, cleanup) Ethics, deepfakes, and why this conversation isn’t going away Balancing creativity, business, and family life while staying productive   🎧 Listen on Podbean, Apple Podcasts, and wherever you stream. ▶️ Watch the full episode on YouTube.   If you got value from this one, please follow/subscribe, leave a rating + review, and drop a comment—it helps the show grow.