How athletes inform new running products

What this episode covers

Not to bang on about it, but Ben went to Kenya recently and got to see how adidas use their athletes to test and feedback on new products. In this episode, you'll hear us out on the roads of Iten following athletes, feedback over a cup of tea and then a longer chat with Spencer, who is senior director of sports marketing for running at adidas and we talked about how product is informed by athletes, the need for innovation, the end consumer and much more. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Runner's World Podcast?

This episode is 27 minutes long.

When was this Runner's World Podcast episode published?

This episode was published on June 6, 2023.

What is this episode about?

Not to bang on about it, but Ben went to Kenya recently and got to see how adidas use their athletes to test and feedback on new products. In this episode, you'll hear us out on the roads of Iten following athletes, feedback over a cup of tea and...

Can I download this Runner's World Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.