How athletes inform new running products

An insight into how adidas use athletes to test and validate running shoes

Episode 226 of the Runner's World Podcast podcast, hosted by Runner's World UK, titled "How athletes inform new running products" was published on June 6, 2023 and runs 27 minutes.

June 6, 2023 ·27m · Runner's World Podcast

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Summary

Not to bang on about it, but Ben went to Kenya recently and got to see how adidas use their athletes to test and feedback on new products. In this episode, you'll hear us out on the roads of Iten following athletes, feedback over a cup of tea and then a longer chat with Spencer, who is senior director of sports marketing for running at adidas and we talked about how product is informed by athletes, the need for innovation, the end consumer and much more. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description

Not to bang on about it, but Ben went to Kenya recently and got to see how adidas use their athletes to test and feedback on new products. In this episode, you'll hear us out on the roads of Iten following athletes, feedback over a cup of tea and then a longer chat with Spencer, who is senior director of sports marketing for running at adidas and we talked about how product is informed by athletes, the need for innovation, the end consumer and much more. Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices

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