How Attribution Tools are Hurting Your Acquisition

Over the past several weeks, CTC Growth Strategist Luke Austin’s been conducting an experiment across a number of our clients to answer a simple question: are third-party attribution tools like Rockerbox and Triple Whale actually more accurate than native platforms like Facebook and Google?   On this episode, Taylor and Richard talk with Luke about the results of the experiment, why CTC is skeptical about third party attribution tools, and the steps you should take to test your own attribution tools. ⁠Show Notes: The ADmission All-Access Sale is on until the end of the month — go to commonthreadco.com/allaccess to get all of our products free with an ADmission membership. The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm