How Australian Beef is Capturing the Growing Thai Market Despite Global Competition

In this episode we're joined by Valeska, Regional Manager for Southeast Asia, as she unpacks shifting global trade flows and what they mean for Australian beef and lamb across markets like the Philippines, Thailand, and Vietnam. Valeska shares insights from the ground in Manila, where she’s seeing growing demand for premium products, stronger retail and foodservice opportunities, and a rising interest in health-and-wellness activations that connect Australian beef with consumers in new ways. It’s a timely look at how Australia is strengthening its presence across Southeast Asia through trade shows, education, and partner-led activations.