EPISODE · Jun 15, 2026 · 16 MIN
How Australian Beef is Winning in Korea and Japan
from Meat & Livestock Australia's On The Ground Podcast · host Meat & Livestock Australia
In this episode, MLA's Regional Manager for Japan and Korea, Travis Brown, explores how Australian beef is thriving in Korea and Japan despite quota challenges and shifting consumer trends. Discover strategies like the Aussie Meat Academy's nutrition push and Japan's Father's Day beef campaign, which are transforming market perceptions. Learn how Australia's reputation for quality and strategic branding is driving consumer trust and success in North Asia's dynamic markets.
What this episode covers
In this episode, MLA's Regional Manager for Japan and Korea, Travis Brown, explores how Australian beef is thriving in Korea and Japan despite quota challenges and shifting consumer trends. Discover strategies like the Aussie Meat Academy's nutrition push and Japan's Father's Day beef campaign, which are transforming market perceptions. Learn how Australia's reputation for quality and strategic branding is driving consumer trust and success in North Asia's dynamic markets.
NOW PLAYING
How Australian Beef is Winning in Korea and Japan
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.