How Australian Beef is Winning in Korea and Japan

In this episode, MLA's Regional Manager for Japan and Korea, Travis Brown, explores how Australian beef is thriving in Korea and Japan despite quota challenges and shifting consumer trends. Discover strategies like the Aussie Meat Academy's nutrition push and Japan's Father's Day beef campaign, which are transforming market perceptions. Learn how Australia's reputation for quality and strategic branding is driving consumer trust and success in North Asia's dynamic markets.