How Authenticity Fuels Cannabis Sales: Supernaturals NY’s Marketing Strategy with Beck Rourke

Vien sits down with Beck Rouke Mooney, Director of Sales and Operations at Supernaturals New York, a Hudson Valley micro business. Beck shares her unconventional journey from being a middle school English teacher and published young adult author to leading operations at a cannabis company. The conversation explores how her husband's serious illness introduced her to cannabis as medicine, leading to a deep expertise in the plant. Beck discusses the unique experience of New York's Cannabis Grower Showcases, which allowed direct customer interaction and shaped their product line based on real feedback. She reveals the challenges and advantages of being a small 10-person team competing against multi-state operators with massive budgets, emphasizing how authenticity and relationship-building drive their success. Beck also candidly discusses their experience switching away from Flourish Software and why they came back, highlighting the importance of strong customer support in the cannabis industry. The episode covers navigating New York's evolving regulations, the transition from BioTrack to Metrc, and how Supernaturals maintains quality while scaling operations across New York's diverse markets from NYC to Buffalo.Chapters:(00:00:00) Customer-Driven Product Innovation Through Direct Feedback(00:01:33) From English Teacher to Cannabis Operations Director(00:02:56) Navigating Uncertainty in State Cannabis Programs(00:05:03) Building a Micro Business in New York's Evolving Market(00:10:01) Cannabis Grower Showcases: Direct-to-Consumer Insights(00:13:22) Hudson Valley's Small Business Cannabis Community(00:22:14) Breaking Into NYC: Authenticity Over Marketing Budget(00:24:00) Why Small Operators Should Rethink Dispensary Popups(00:27:09) New York's Transition from BioTrack to Metrc(00:28:01) Why We Left Our Software Provider and Returned to Flourish(00:29:23) The Critical Role of Support for Small Cannabis Operations(00:36:49) Cannabis as Essential Medicine: A Personal Journey(00:41:07) Connect with Supernaturals NYLinks and Resources:Supernaturals NY WebsiteFlourish SoftwareBrian Weber on LinkedInThanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!