How AXE deodorant rediscovered its sweet spot

from On Strategy Showcase · host On Strategy Showcase

In its latest campaign from LOLA MullenLowe, AXE may have once again found its sweet spot with young men. We talk about it with Caroline Gregory, Global Brand Director at Unilever and Federico Duberti, Global Business Leader at IPG. Thanks to Tracksuit (the affordable brand tracking solution for modern brands) and the Master of Advertising Effectiveness (MAE) Program for supporting our show.

Episode metadata supplied by the publisher feed · Published Jun 12, 2024

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How AXE deodorant rediscovered its sweet spot

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