How B Lab does business better
from The CMO Show Hosted by ImpactInstitute
On this special episode of The CMO Show, Marks sits down with Andrew Davies, CEO of B Lab Australia and New Zealand to discuss the organisation behind the B Corp certification, the difference between transparency and accountability, and why they won't stop until all business is a force for good. Resources About B Lab: B Lab Australia & New Zealand What is a B Corp 'A week in the life' – going #BehindTheB with B Lab AANZ CEO Andrew Davies You might also like… How Who Gives A Crap finds creativity in the conventional How Ben & Jerry's mix marketing and meaning Eva Ross on understanding impact at Sendle (B Corp)
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