How B Lab does business better

On this special episode of The CMO Show, Marks sits down with Andrew Davies, CEO of B Lab Australia and New Zealand to discuss the organisation behind the B Corp certification, the difference between transparency and accountability, and why they won't stop until all business is a force for good. Resources  About B Lab: B Lab Australia & New Zealand  What is a B Corp  'A week in the life' – going #BehindTheB with B Lab AANZ CEO Andrew Davies  You might also like…  How Who Gives A Crap finds creativity in the conventional  How Ben & Jerry's mix marketing and meaning  Eva Ross on understanding impact at Sendle (B Corp)