How B2B Brands Are Using Intent Data to Prioritize Accounts

In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are leveraging intent data — buying signals from third-party sources like Bombora and G2 — to prioritize accounts and shorten sales cycles. They unpack a case study from a cybersecurity firm that used intent data to target companies actively researching data loss prevention, resulting in a 40% higher close rate. Lucas explains the difference between first-party and third-party intent data, and Luna questions whether it's worth the cost for smaller teams. They also discuss common pitfalls, like over-relying on intent spikes without qualification, and how to build a simple scoring model. Tune in to learn why intent data is becoming a must-have for ABM and pipeline generation in 2026. #IntentData #B2BMarketing #ABM #SalesIntelligence #Bombora #G2 #LeadScoring #PipelineGeneration #BuyerIntent #MarketingROI #SalesCycle #Cybersecurity #DataDriven #Business #B2BSales #FexingoBusiness #BusinessPodcast #TheGrowthOperator Keep every episode free: buymeacoffee.com/fexingo