How B2B Brands Use Buyer Intent Signals from G2 Reviews -...

What this episode covers

Episode 48 of The Growth Operator with Fexingo explores how B2B marketers at companies like Gong and ZoomInfo are mining third-party review sites — specifically G2 and TrustRadius — for buyer intent signals. Lucas and Luna break down a concrete example: a cybersecurity startup that scored a $1.2 million deal by targeting a prospect who left a negative review on a competitor's G2 page. They discuss the privacy and authenticity risks, how to operationalize review-based intent data without crossing ethical lines, and why this tactic works especially well for high-consideration purchases. No fluff, just a specific, actionable angle that hasn't been covered in previous episodes. #G2Reviews #BuyerIntent #B2BMarketing #SalesIntelligence #ZoomInfo #Gong #TrustRadius #IntentData #RevenueOperations #ABM #AccountBasedMarketing #SalesDevelopment #B2BSaaS #Cybersecurity #CompetitiveIntelligence #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations?

This episode is 10 minutes long.

When was this The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations episode published?

This episode was published on June 12, 2026.

What is this episode about?

Episode 48 of The Growth Operator with Fexingo explores how B2B marketers at companies like Gong and ZoomInfo are mining third-party review sites — specifically G2 and TrustRadius — for buyer intent signals. Lucas and Luna break down a concrete...

Can I download this The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations episode?

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