EPISODE · Jun 12, 2026 · 10 MIN
How B2B Brands Use Buyer Intent Signals from G2 Reviews
from The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations · host Fexingo
Episode 48 of The Growth Operator with Fexingo explores how B2B marketers at companies like Gong and ZoomInfo are mining third-party review sites — specifically G2 and TrustRadius — for buyer intent signals. Lucas and Luna break down a concrete example: a cybersecurity startup that scored a $1.2 million deal by targeting a prospect who left a negative review on a competitor's G2 page. They discuss the privacy and authenticity risks, how to operationalize review-based intent data without crossing ethical lines, and why this tactic works especially well for high-consideration purchases. No fluff, just a specific, actionable angle that hasn't been covered in previous episodes. #G2Reviews #BuyerIntent #B2BMarketing #SalesIntelligence #ZoomInfo #Gong #TrustRadius #IntentData #RevenueOperations #ABM #AccountBasedMarketing #SalesDevelopment #B2BSaaS #Cybersecurity #CompetitiveIntelligence #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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How B2B Brands Use Buyer Intent Signals from G2 Reviews
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