How B2B Brands Use Data Clean Rooms for Targeted Advertising

In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are using data clean rooms to run targeted advertising while respecting privacy regulations. Focusing on Snowflake's clean room capabilities, they discuss how marketers can match first-party data with publisher data without exposing customer identities. The hosts walk through a real example of a B2B SaaS company using a clean room to improve LinkedIn ad targeting, reducing cost per lead by 30 percent. They also cover the legal and technical guardrails that make clean rooms a safer alternative to third-party cookies, and how the technology is evolving with the phase-out of legacy tracking. If your marketing team is navigating the cookieless future, this episode provides a concrete playbook for leveraging clean rooms without sacrificing performance. #DataCleanRooms #B2BMarketing #TargetedAdvertising #Snowflake #FirstPartyData #Privacy #CookielessFuture #LinkedInAds #MarketingTechnology #RevenueOperations #Business #FexingoBusiness #BusinessPodcast #TheGrowthOperator #B2BSaaS #AdTech #DataPrivacy #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo