How B2B Brands Use Retargeting on LinkedIn for Pipeline -...

What this episode covers

Episode 52 of The Growth Operator explores how B2B brands are using LinkedIn retargeting to re-engage cold leads and shorten sales cycles. Lucas and Luna break down a case study from a cybersecurity company that increased demo requests by 34% with a three-step funnel: website retargeting, content engagement retargeting, and account-based video ads on LinkedIn. They discuss audience segmentation, frequency caps, and how to measure true incrementality versus cannibalization. Plus, a candid moment on how listener support keeps the show ad-free. #LinkedInRetargeting #B2BMarketing #AccountBasedMarketing #PipelineGeneration #SalesFunnel #CybersecurityCaseStudy #LinkedInAds #RetargetingStrategy #IncrementalityTesting #AudienceSegmentation #ContentRetargeting #VideoAds #DemoConversion #B2BSales #MarketingROI #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations?

This episode is 9 minutes long.

When was this The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations episode published?

This episode was published on June 14, 2026.

What is this episode about?

Episode 52 of The Growth Operator explores how B2B brands are using LinkedIn retargeting to re-engage cold leads and shorten sales cycles. Lucas and Luna break down a case study from a cybersecurity company that increased demo requests by 34% with a...

Can I download this The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations episode?

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