How B2B Brands Use Voice of Customer for Pipeline Growth

In this episode of The Growth Operator, Lucas and Luna explore how B2B brands are systematizing Voice of Customer (VoC) data—not just for product feedback, but as a direct pipeline acceleration tool. They break down the specific tactics used by Gong and Drift to turn customer call insights and chat transcripts into targeted sales sequences, upgrade triggers, and churn prevention signals. The hosts also walk through a concrete example: how a cybersecurity SaaS company increased its upsell conversion by 40% after structuring VoC data from support tickets and win/loss calls. Lucas and Luna discuss the tools (like Chorus.ai and Qualtrics) and the organizational shifts needed to make VoC a revenue function, not just a research project. If you're in B2B revenue operations and wondering how to get more value from the customer conversations you already have, this episode gives you a repeatable framework. #VoiceOfCustomer #B2BMarketing #PipelineAcceleration #RevenueOperations #CustomerInsights #Gong #Drift #ChorusAI #Qualtrics #SalesEnablement #CustomerRetention #UpsellStrategy #ChurnPrevention #WinLossAnalysis #Business #FexingoBusiness #BusinessPodcast #TheGrowthOperator Keep every episode free: buymeacoffee.com/fexingo