How B2B Brands Use Webinars for Pipeline Acceleration

Lucas and Luna dive into a specific, data-backed angle: how B2B brands are turning webinars from top-of-funnel awareness plays into full-funnel pipeline accelerators. Using Gong and ZoomInfo data, they unpack how one mid-market SaaS company used a structured webinar sequence—live demo, then on-demand follow-up—to shorten deal cycles by 40% and increase close rates by 22%. The hosts discuss why the format works, the importance of targeting intent data signals post-webinar, and how to avoid the common pitfall of treating webinars as one-off events. Plus: the editorial team shares a quick note on how this ad-free show stays sustainable. #B2BMarketing #WebinarStrategy #PipelineAcceleration #DemandGeneration #RevenueOperations #Gong #ZoomInfo #IntentData #SalesEnablement #ABM #MarketingStrategy #B2BSaaS #LeadGen #SalesPipeline #FexingoBusiness #BusinessPodcast #TheGrowthOperator #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo