How B2B Brands Use Webinars for Pipeline Acceleration

What this episode covers

Lucas and Luna dive into a specific, data-backed angle: how B2B brands are turning webinars from top-of-funnel awareness plays into full-funnel pipeline accelerators. Using Gong and ZoomInfo data, they unpack how one mid-market SaaS company used a structured webinar sequence—live demo, then on-demand follow-up—to shorten deal cycles by 40% and increase close rates by 22%. The hosts discuss why the format works, the importance of targeting intent data signals post-webinar, and how to avoid the common pitfall of treating webinars as one-off events. Plus: the editorial team shares a quick note on how this ad-free show stays sustainable. #B2BMarketing #WebinarStrategy #PipelineAcceleration #DemandGeneration #RevenueOperations #Gong #ZoomInfo #IntentData #SalesEnablement #ABM #MarketingStrategy #B2BSaaS #LeadGen #SalesPipeline #FexingoBusiness #BusinessPodcast #TheGrowthOperator #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations?

This episode is 9 minutes long.

When was this The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations episode published?

This episode was published on June 13, 2026.

What is this episode about?

Lucas and Luna dive into a specific, data-backed angle: how B2B brands are turning webinars from top-of-funnel awareness plays into full-funnel pipeline accelerators. Using Gong and ZoomInfo data, they unpack how one mid-market SaaS company used a...

Can I download this The Growth Operator with Fexingo: Marketing, Sales, and Revenue Operations Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.