EPISODE · Mar 15, 2024 · 34 MIN
How B2B Content is CRUSHING B2C with Kari Homan | Ep 05
from Radical Content · host Kari Homan, Eric Gray
Chapters00:00 Introduction and Background01:47 The Intersection of Digital and Content03:13 The Power of Digital and Content04:24 T-Mobile's Bold Branding07:34 Content Collaboration with the Kardashians09:06 The Role of Digital and Content in Brand Building11:28 Challenges in Embracing Digital and Content13:13 The Importance of Engagement in Marketing15:05 B2B vs. B2C in Embracing New Marketing Mechanisms17:19 Zendesk's Content Strategy21:00 Injecting Personality into the Brand23:00 The Zendesk Alternative Band25:30 Analyzing Content Performance27:54 Changing Perspectives on Gated Content31:48 Brands Setting the Bar in B2B Marketing Host: Eric GrayGuest: Kari HomanProducer: Davia TaylorEditor: David C Schuett Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-usFollow us on social media: @WeareMaverickCo
What this episode covers
In this episode, Eric Gray interviews Kari Homan, a seasoned marketer with experience in social media and digital media. They discuss the intersection of digital and content in brand building, the importance of engagement, and the challenges and opportunities in B2B marketing. Kari shares insights from her experience working with brands like T-Mobile and Zendesk, including the power of bold branding and the impact of content collaboration with influencers. They also discuss the role of content analysis and the importance of knowing your audience.
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How B2B Content is CRUSHING B2C with Kari Homan | Ep 05
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