How B2B Lead Gen Uses Sales and Marketing SLA Handoffs

What this episode covers

Lucas and Luna dive into the often-overlooked handoff between sales and marketing in B2B lead generation. They explore a real-world case: a mid-market SaaS company that lost 40% of its marketing-qualified leads due to a misaligned SLA between teams. The episode covers specific metrics like lead response time, lead scoring criteria, and feedback loops that turned the handoff from a black hole into a pipeline accelerator. Listeners learn a concrete framework for building a sales-marketing SLA that defines lead definitions, response SLAs, and re-cycling rules. This isn't about alignment platitudes — it's about the operational documentation that makes lead gen actually work. #B2BLeadGen #SalesMarketingAlignment #SLAHandoff #LeadScoring #LeadResponseTime #MarketingQualifiedLead #SalesQualifiedLead #PipelineBuilding #DemandGeneration #RevenueOperations #SalesEnablement #MarketingStrategy #Business #Marketing #FexingoBusiness #BusinessPodcast #LeadManagement #SalesProcess Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy?

This episode is 10 minutes long.

When was this Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy episode published?

This episode was published on June 12, 2026.

What is this episode about?

Lucas and Luna dive into the often-overlooked handoff between sales and marketing in B2B lead generation. They explore a real-world case: a mid-market SaaS company that lost 40% of its marketing-qualified leads due to a misaligned SLA between teams....

Can I download this Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.