How B2B Lead Gen Uses Sales and Marketing SLA Handoffs

Lucas and Luna dive into the often-overlooked handoff between sales and marketing in B2B lead generation. They explore a real-world case: a mid-market SaaS company that lost 40% of its marketing-qualified leads due to a misaligned SLA between teams. The episode covers specific metrics like lead response time, lead scoring criteria, and feedback loops that turned the handoff from a black hole into a pipeline accelerator. Listeners learn a concrete framework for building a sales-marketing SLA that defines lead definitions, response SLAs, and re-cycling rules. This isn't about alignment platitudes — it's about the operational documentation that makes lead gen actually work. #B2BLeadGen #SalesMarketingAlignment #SLAHandoff #LeadScoring #LeadResponseTime #MarketingQualifiedLead #SalesQualifiedLead #PipelineBuilding #DemandGeneration #RevenueOperations #SalesEnablement #MarketingStrategy #Business #Marketing #FexingoBusiness #BusinessPodcast #LeadManagement #SalesProcess Keep every episode free: buymeacoffee.com/fexingo