How B2B Marketers Use Competitive Intelligence to Win Enterprise Deals

Episode 140 explores how B2B marketing teams leverage competitive intelligence to outmaneuver rivals in long enterprise sales cycles. We look at a real example of a SaaS company that used competitor weak points to close a six-month deal, and discuss practical sources for intel — from win-loss data and sales feedback to third-party tools. Plus, how to operationalize intelligence with battle cards, alerts, and regular briefings, and measure its impact on win rates and deal velocity. A fresh angle in a series that's covered ABM, intent data, and sales playbooks — this time, it's about knowing your enemy. #B2BMarketing #Fexingo #CompetitiveIntelligence #EnterpriseDeals #SaaS #WinLossAnalysis #SalesEnablement #AccountBasedMarketing #DemandGen #MarketingStrategy #BusinessPodcast #FexingoBusiness #B2BSales #CompetitorResearch #SalesPlaybooks #MarketingOps #PipelineAcceleration #Podcast Keep every episode free: buymeacoffee.com/fexingo