How B2B Marketers Use Sales Intelligence to Win Enterprise Deals

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how sales intelligence platforms are reshaping enterprise demand generation. They dive into a specific case: a cybersecurity company that used firmographic and technographic data to uncover a $2 million opportunity hiding in a dormant account. The conversation covers how to layer intent data with technographics to spot expansion signals, why sales intelligence is most powerful when it informs account-based marketing and sales plays, and the practical steps for integrating these insights into your CRM and sales process. They also discuss the common pitfalls—like data hygiene issues and the risk of over-automation—and share tips for measuring ROI. If you're a B2B marketer looking to move beyond basic lead scoring and truly understand your target accounts, this episode offers a grounded, example-driven blueprint. Tune in for a fresh angle on an essential tool in the enterprise marketer's arsenal. #SalesIntelligence #B2BMarketing #EnterpriseDemandGen #ABM #Technographics #IntentData #AccountBasedMarketing #MarketingOps #SalesEnablement #DataDrivenMarketing #RevenueGrowth #FexingoBusiness #BusinessPodcast #MarketingPodcast #B2B #EnterpriseSales #AccountTiering #CRM Keep every episode free: buymeacoffee.com/fexingo