How Baby2Baby turned one photo into thousands of diapers

Kelly Sawyer Patricof and Norah Weinstein knew they wanted their nonprofit, Baby2Baby, to do big things to help kids living in poverty. But they didn’t realize that a photo featuring Jessica Alba and Nicole Richie at one of their first events would lead to a donation of 100,000 diapers and a totally new strategy for growth. They talked with us about running their nonprofit as a business, working together as co-presidents and why their work is nowhere near done.