How Baina Turned The Humble Towel Into A Design Must-Have

from The Design Files Talks · host The Design Files

Since launching in 2019, Baina has taken the humble towel from a utilitarian textile to a must-have design product with a cult following, including A-list celebrities like Cindy Crawford and Dakota Fanning.Even if you don’t know Baina by name, we bet you’ve spotted their checkerboard towels at your local beach, or in some of your favourite bathroom inspo photos. In this episode, founders and childhood best friends Bailey Meredith and Anna Fahey share how they used their backgrounds in the fashion industry to elevate the everyday ritual of bathing in their bestselling designs! Read the article on this interview over at The Design Files here, and visit Baina's website to shop their collections.

What this episode covers

Kicking off a new mini-series interviewing the creatives behind our favourite local brands, today we speak to the founders of much-loved towelling brand, Baina. Best friends and founders Bailey Meredith and Anna Fahey share how they bought a fashion-minded approach to elevate the everyday ritual of bathing.

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How Baina Turned The Humble Towel Into A Design Must-Have

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This episode is 44 minutes long.

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This episode was published on October 3, 2024.

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