How Bart Verhulst perfected the art of Founder-led sales and personally closed over 300 (Enterprise) logo's

In this episode of the Nobel Podcast, we speak with Bart, co-founder of Presspage, about 15 years of founder-led sales, scaling to 300+ enterprise clients, and successfully exiting the business. Bart shares his journey from selling vision in the early days to navigating 6–9 month enterprise procurement cycles with global brands. We explore the reality behind enterprise SaaS sales, why founders struggle to scale commercial teams and the tension between ego and process when transitioning from founder-led to sales-led growth. Key topics include: Founder-led sales vs scalable sales processes Selling into large enterprises and procurement challenges Building trust and reputation in corporate communications Why you can’t hire “mini-founders” Letting go after 15 years and exiting the company This episode is a must-listen for founders, sales leaders, and anyone building in the enterprise SaaS space.