How Beauty Brands Win in the Digital Age: Insider Secrets from Odore’s Karan Gupta

In this episode of The Experts, Dr. Jenelle Kim and Craig Nandoo sit down with Karan Gupta, co-founder of Odore, a leading platform helping beauty brands like L'Oréal, LVMH, and Estée Lauder build ambassador programs and scale user-generated content (UGC). Karan shares insights into influencer marketing, the power of product sampling, and how brands can leverage community-driven marketing to drive sales. If you're a beauty entrepreneur looking to navigate the evolving digital landscape, this episode is packed with valuable takeaways. Timestamps: 00:00 – Introduction: Dr. Jenelle Kim & Craig Nandoo introduce Karan Gupta 00:30 – What is Odore? Helping brands scale influencer marketing & sampling 01:20 – The role of UGC in beauty marketing today 02:15 – How Odore started: From LVMH & L’Oréal partnerships to industry-wide adoption 03:10 – The importance of product sampling in beauty sales 04:05 – How brands should approach ambassador programs for growth 05:00 – Digital marketing advice for emerging beauty brands 06:00 – Influencers creating their own brands – does it work? 07:00 – What’s next for Odore? Expanding into fashion, pet care & more 08:00 – Where to find Odore and connect with Karan Gupta Listen & Watch: 🎧 Apple Podcasts 🎙 Spotify 📺 YouTube Connect with Us: 📸 Instagram: @odore 📸 Instagram: @DrJenelleKim 🎥 TikTok: @DrJenelleKim 💼 LinkedIn: Dr. Jenelle Kim 🔥 Subscribe for More Expert Conversations on Beauty & Business ✅ LIKE this video if you found it valuable ✅ SUBSCRIBE for weekly expert insights ✅ Turn on NOTIFICATIONS so you never miss an episode #BeautyMarketing #InfluencerMarketing #BrandAmbassadors #UserGeneratedContent #BeautyBusiness #DrJenelleKim #Odore #TheExperts #SocialMediaMarketing