How Bee One Third Uses Instagram to Educate and Foster Engagement

Jack Stone is the co-founder of Bee One Third (named for the fact that one-third of the world's food is pollenated by bees), a Brisbane-based business that works to educate locals about the role that honeybees play in pollination and how to increase their numbers. To help shift the negative stigma against bees, the company installs rooftops hives, re-homes wild swarms and colonies, produces absolutely delicious raw organic honey, and more. In this week's episode of Social Media for Small Business, Cat Matson and Suzi Dafnis interview Jack about how he uses Instagram to foster engagement and excitement in Bee One Third's audience.