How Behavior Spreads — Why We Need 20% Of Public To Win

from An Army of Normal Folks · host iHeartPodcasts

Real change doesn’t start with convincing a majority of the public — it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20–25% of people act consistently & visibly, and what that means for transforming our communities.Support the show: https://www.normalfolks.us/#joinSee omnystudio.com/listener for privacy information.

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This episode is 13 minutes long.

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This episode was published on January 16, 2026.

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