How Behavioural Insights & Data Science Intersect (Episode 72)

Craig Hutton, Senior Behavioural Scientist with the BC Behavioural Insights Group (BC BIG).In a great BI project, the behavioural and decision sciences provide the questions and data science provides the tools to answer those questions. As someone who is both a data scientist and a behavioural scientist, Craig Hutton is the ideal person to talk us through similarities, differences, and complementarities between these fields. Craig also shares best practices for managing, analyzing, and communicating about data.