How Béis Became a $250M Brand (The Untold Story) l BRANDED+

In this episode, we dive deep with Adeela Hussain, CEO of Beis, the travel brand co-founded by actress and entrepreneur Shay Mitchell. Béis isn’t just another celebrity brand—it’s a masterclass in brand building, community engagement, and scaling smart.Adeela reveals how Béis disrupted the travel space by blending style, function, and affordability while keeping a relentless focus on customer feedback. She breaks down the strategies that turned a startup into a global brand, the challenges of scaling without losing authenticity, and the mindset needed to reach that elusive billion-dollar mark.If you want to know what it really takes to build a brand that lasts, this episode is for you.